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Samyang Biopharmaceuticals Corporation Launches Advertisements for Transdermal Arthritis Patch Rheumastop® 페이스북 트위터 Print
조회 356 2019.08.01


Samyang Biopharmaceuticals Corporation, Samyang Group’s biopharmaceutical affiliate, unveils advertisements for the transdermal arthritis patch Rheumastop® to the public for the first time since its launch.

To raise brand awareness for the transdermal arthritis patch Rheumastop® and deliver the message that it can stop pain once it is applied to the skin, Samyang Biopharmaceuticals Corporation announced on August 1 that it is launching radio and video advertisements from August 1 with the slogan” Stopped once applied! Pain stops! Rheumastop!’ which uses the word “stop” from its name.


Rheumastop® is a transdermal arthritis patch developed by Samyang Biopharmaceuticals Corporation. When a patch is applied to the area of pain per day, the anti-inflammatory analgesic drug diclofenac is absorbed topically through the skin only to the affected area and relieves inflammation and pain. Since it only works on the affected area, it is free from any side effects such as gastrointestinal disorders, which might occur when the same drug is taken orally.


These advertisements were designed to inform consumers of the brand name Rheumastop® and make more people buy it based on its name in pharmacies. Following its shift towards directly selling Nicostop® and Rheumastop®, Samyang Biopharmaceuticals Corporation is strengthening its transdermal patch line by unveiling the family brand of Rheumastop S, which adds various ingredients to Rheumastop® and provides more consumer choices.


The radio advertisement for Rheumastop® is planning to use “Stop Rheumastop” as a repeated melody to raise awareness by imprinting the image of the brand name in the minds of consumers. Six bumper ads (video ad of around 6 seconds each), which feature actor Jo Jae-yoon as a model, will be launched in YouTube and theaters. Mr. Jo appears as various characters, both male and female, in the video clips that parody famous films and TV drama series such as Peppermint Candy, One Fine Spring Day, and Taejo Wang Geon and delivers the message “Stopped once applied! Pain stops! Rheumastop®” with some laugh.


An official related to Rheumastop® in Samyang Biopharmaceuticals Corporation said, “Better brand awareness leads to greater market share in the over-the-counter drug market. In addition to the advertisements, we are going to raise awareness and reliability about the product and its company through a variety of promotional activities such as academic conferences.”


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